Magnum Bikes' request was to launch an MVP (Minimum Viable Product) version of their Shopify store within just 1–2 months — without starting from scratch.
Keep reading to discover how Gloross stepped in, took control of the project, and elevated Magnum Bikes’ digital presence — driving major improvements in speed, usability, and long-term scalability!
The Story
Magnum Bikes had the products, the brand, and the market. What the company lacked, however, was a fully functional and conversion-focused e-commerce store.
With demand for electric bikes on the rise, the business needed to strengthen its digital presence to meet customer expectations and support its long-term growth strategy. Beyond simply launching an online store, Magnum Bikes aimed to implement a Shopify+ Solution that reflected their premium positioning, streamlined user experience, and enhanced the addition of new features over time.
This marked the beginning of our collaboration — focused on launching a functional MVP in the short run, while laying the foundation for a robust and scalable e-store.
The Challenges
When we began work on the project, we encountered several critical issues that needed to be addressed before any progress could be made at all. Namely:
- Design Overhaul: Unsuited for Shopify Architecture
Our initial audit revealed that the design provided by the previous agency was not compatible with Shopify’s structural logic and best practices. Significant revisions were needed to ensure platform compatibility and proper functionality.
- Poor Development Quality
The development work we inherited from the new Shopify setup was rather chaotic and difficult to maintain. Many sections were either broken, hard to update, or not running properly. Hence, we had to do a massive cleanup before moving forward.
- Outdated Code & Inconsistencies
There was a significant amount of legacy code from earlier stages of development, which led to backend clutter, page layout issues, and unnecessary confusion. It became difficult to distinguish which elements were still active and which were unusable. All of this slowed down the migration process and increased the chance of bugs.
- Reduced Loading Speed
The new site was not optimized for performance. Images, scripts, and other assets were too heavy, which slowed down page speed. As a result, the browsing experience was not smooth, and the site's SEO visibility was negatively affected.
- No Reusable Sections
The former setup had not been built with flexibility in mind. Instead of using reusable sections that could be applied across multiple pages, each part of the site was created separately. This made content updates more time-consuming and hindered future development, as new features or layouts had to be built from scratch.
- Cross-Device Display Issues
Some features were simply not working the way they should. On mobile and tablet, several sections appeared broken — buttons were misaligned, page structures were collapsing, and certain elements were not showing up at all. This led to an inconsistent experience for users and made the site feel less reliable overall.
- Redesign While Live, No Downtime!
Although a new setup and redesign was clearly needed, the existing website had to remain live and functional throughout the process. This meant we had to work in phases — carefully planning each update to avoid disrupting the customer experience or interfering with day-to-day business operations.
