The Story 

Dogslanding has a unique selling proposition (USP) that make it stand out from the competition. Namely, stylish and comfortable dog beds. Then, why was the company struggling to convert its customers? 

Nowadays, it is not only essential to provide valuable products but also to ensure seamless user experience. The contemporary buyer is bombed with information and different offerings that promise to make their life better, easier, more cheerful… 

In such a scenario and especially when everything happens on-the-go, page speed optimization and high-end user-friendly website are considered to be game changers. 

Gloross Work 

We were excited to initiate this project and to put our expertise into practice! 

We began by building the Shopify Store itself, following the previously given guidelines of our client. One of the key challenges here was to develop a Customized Website Theme while also guaranteeing adequate page speed. Subsequently, we did Conversion Rate Optimization (CRO) and A/B testing (also known as split testing) that resulted in improved user experience, increased conversion rate and more sales.

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Checkout progress bar 

The goal of the checkout progress bar was to show the Dogslanding customers where they are exactly in the buyer's journey. That was expected to prevent them from leaving their shopping carts mid-checkout as well as to increase their confidence in completing the purchase. 

Free shipping price options 

We created three test variations of $50, $70 and $90 as the total order threshold for free shipping with the objective of checking if this will bring more profits for the company compared to offering free shipping on all orders as before. 

Free shipping progress bar 

To address the issue of abandoning carts after seeing an additional cost for shipping, we put a free shipping progress bar on the top of the cart page to show the potential buyers how much money they still need to spend in order to benefit from free shipping on their orders. If one of the tested thresholds was passed, a free shipping bonus would be displayed. That, in turn, stimulated the Dogslanding customers to add more products to their carts before completing their purchases.

Gloross Results & Key Takeaways

Even though the focus of the project was to build the Shopify Store of Dogslanding and to develop a Customized Theme Design while ensuring fast loading time, our CRO efforts brought the results below:

1. The checkout progress bar delivered +21% increase in conversion rate and a 20% increase in revenue respectively. 
2. The free shipping price options contributed to optimizing the shipping strategy and led to +16,25% lift in conversion rate and a 29% rise in revenue. 
3. The free shipping progress bar improved the conversion rate by +6,2% and delivered a 15% revenue boost. 

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Since the beginning of our CRO work for the client, driven by a powerful combination of A/B testing, UX improvements and various optimization experiments across the customer journey, we achieved over 200% increase in Revenue and 30% lift in Conversion Rate.

We end this case study with the reminder that business decisions and strategy are at the core of a company’s success and well-being. If you want to bring your Shopify Store to the next level, get in touch now!