DevilWalking
DevilWalking

Partnering Since 2019: From Ongoing Support to Full Shopify Overhaul

Devil Walking is a performance apparel brand that designs bold, statement-making pieces of clothing for people who live to stand out, not fit in. From booty shorts and full-body costumes to jumpsuits and dresses, every item is built to move and impress already from the first glance.

Partnering Since 2019: From Ongoing Support to Full Shopify Overhaul

Devil Walking is a performance apparel brand that designs bold, statement-making pieces of clothing for people who live to stand out, not fit in. From booty shorts and full-body costumes to jumpsuits and dresses, every item is built to move and impress already from the first glance.
Partnered since
September 2019
How we helped
No items found.
A model wearing a butterfly shaped rave suit.
Devil Walking's product page

As the brand grew internationally, its Shopify store needed to evolve too. What began as ongoing support with Gloross turned into a complete Shopify transformation focused on speed, stability and an elevated user experience that matches Devil Walking’s fierce aesthetic.

The Challenge: When Growth Outpaced the Platform

Over time, Devil Walking’s Shopify store had turned into a blend of custom code, outdated apps, and design tweaks: a “Frankenstein” mix of parts that worked individually but never as one cohesive whole.

As traffic and international demand grew, performance issues began to impact loading times and the overall shopping experience. Maintaining the e-store became increasingly complex, with each update carrying the risk of breaking existing functionality. The brand needed a faster, more reliable foundation that could support continued growth while preserving its bold, distinctive aesthetics.

A female browsing through the DevilWaliking website

The Solution: When Style Met Stability

Gloross rebuilt the store’s foundation with a modern Shopify theme, cleaning up legacy code and removing outdated integrations that slowed performance. The new structure allowed for faster load times, easier updates, and improved mobile responsiveness. Every design element was refined to maintain Devil Walking’s distinctive look while enhancing usability and navigation.

Beyond the redesign, our team provided ongoing optimization and technical support, ensuring that the online store remained stable, scalable, and ready for future growth. What began as maintenance evolved into a long-term partnership built on trust, speed, and precision.

The Result: From Chaos to Confidence

What began as a fragmented setup is now a high-performing Shopify store: fast, reliable, and recognizable.

The transformation of Devil Walking’s online store enhanced both the front-end experience and the technical foundation behind it, giving the brand the freedom to scale creatively without compromising speed or stability. As a result, Devil Walking now operates on a Shopify platform that is as powerful in performance as it is distinctive in style.

Other fundamental improvements include:

  • Enhanced site speed;
  • Smoother mobile experience and lower bounce rates;
  • Cleaner and more consistent website design;
  • Simplified workflow and easier content management for the internal team;
  • Stable performance during high-traffic events and new collection drops.

What

DevilWalking

have to say

Play Testimonial
We finally have a unique website, not a fragmented store. The Gloross team is truly skilled, fast, and proactive, and always replies on time.
We finally have a unique website, not a fragmented store. The Gloross team is truly skilled, fast, and proactive, and always replies on time.
Team
 @  
DevilWalking
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