Above The Rest
Above The Rest

Elevating Performance: Above The Rest Moves to Shopify

Above The Rest is a performance apparel brand built for people who push beyond limits. Since 2017, it has evolved into a community of driven individuals who strive for excellence in every area of life. Each product is crafted to elevate performance: more than apparel, it is a mindset.

Elevating Performance: Above The Rest Moves to Shopify

Above The Rest is a performance apparel brand built for people who push beyond limits. Since 2017, it has evolved into a community of driven individuals who strive for excellence in every area of life. Each product is crafted to elevate performance: more than apparel, it is a mindset.

As the company continued to grow, its Magento store started holding it back. That was when Gloross came in to support its next stage of growth, unlocking the brand's full potential.

The Challenge: A High-Performance Brand on a Heavy Platform

Above The Rest was scaling fast, but the existing Magento store could not support the company’s momentum. Daily operations such as updating content, adding pages or launching campaigns required extra development work, slowing down internal processes. Marketing and SEO were also affected, resulting in limited optimization, restricted organic reach and underperformance.

Expanding into new markets was equally challenging. The Magento setup was heavy, expensive to maintain and no longer aligned with the brand’s speed or ambition.

The Solution: A Stress-Free Shopify Migration

Gloross led the end-to-end transition from Magento to Shopify, ensuring a smooth transfer of store data, order history and customer accounts without interrupting daily operations. The goal was clear: provide Above The Rest with a faster, more flexible and growth-friendly eCommerce platform that reflects its performance-driven identity.

We redesigned the storefront with a cleaner structure, improved product presentation and more intuitive navigation that aligns with the company’s goals and ambitions. Shopify’s architecture made content and campaign management significantly simpler, enabling the internal team to update pages, launch collections and manage the store independently and with confidence.

To support future growth, Gloross laid the foundation for long-term optimization by delivering a clean store structure and a setup that enables effective SEO and marketing improvements over time.

The Result: Fast. Flexible. Scalable.

The migration from Magento to Shopify brought a new level of efficiency and performance for Above The Rest. Store speed improved immediately, delivering a noticeably smoother user experience. Day-to-day management became easier, with no need for constant developer involvement. Marketing and SEO work was also optimized, powered by a more intuitive backend and allowing both teams to test, refine and launch campaigns with fewer limitations and greater efficiency.

Above The Rest now operates on a modern eCommerce platform that reflects its ambitions: fast, adaptable and built for long-term growth.

Gloross x Above The Rest: Key Takeaways

Our work showed that migrating to Shopify or Shopify Plus can bring:

  1. Significantly faster store performance and a better user experience: Shopify’s infrastructure is optimized for speed, stability and global delivery.
  2. Easier day-to-day management with no need for constant developer support: internal teams can update content, pages and collections independently.
  3. mproved marketing and SEO execution: a cleaner structure, better URLs and intuitive tools make both organic and campaign optimization faster and more effective.
  4. Higher scalability for new markets and increased traffic: Shopify Plus supports multi-store setups, higher volumes and advanced automation.

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